From juicer to international producer of
a full range of soft drinks
Necessity is the mother of invention. Something that riha - whose name is derived from the first four letters of the founder’s name – knows only too well. Right at the start of its story, before it became the success it is now, the company was faced with a problem which had to be overcome. In the case of Richard Hartinger this "necessity" was a major thirst, an occupational hazard from his work as a glass blower. His solution: drinking apple juice which he extracted himself from the plentiful supply of local apples. He built a simple hand-operated juicer specifically for the purpose – the first of many later developments. 1934 saw the first commercial production of Richard Hartinger soft drinks.
After completing a commercial apprenticeship and attending a juice making school his son, Richard, joined his father in the family’s small production plant. To this day he remains head of the family-run business, which turns over more than €600 million every year and is one of the largest producers of juice in Europe. Richard Hartinger Jr. is now the third generation to enter the family business, securing the family’s interests in the riha Beverage Group.
After completing a commercial apprenticeship and attending a juice-making school Richard Hartinger Sr. joined his father’s small beverage production company.
Richard Hartinger Jr. is currently the third generation of the riha company.
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